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United asks – Would I like to upgrade? For more than a new ticket in Business Class!!

I booked a new ticket this morning – in W class so that I can use my Global Premier Upgrades – from London to Seattle, in October with United Airlines.

At the end of the process, and before I was able to apply the GPU’s, United offered me an upgrade opportunity for cash. Great I thought, until I saw the price:

a man and woman looking at a device

 

 

 

 

 

 

 

 

 

The cost of a new BusinessFirst ticket?

a close-up of a tax formOr about $3,500 – almost half the price United offered to me during the sales process.

 

4 Comments

  1. This happened to me last week. The cost to upgrade from a coach ticket to first class was more than the price of the actual first class ticket… Someone needs to fix this ship before it sinks!

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